ANALYSIS OF E-CRM, E-MARKETING ON CUSTOMER LOYALTY WITH INTERVENING VARIABLES OF CUSTOMER SATISFACTION AT PT. INDOFOOD CBP SUKSES MAKMUR Tbk.
نویسندگان
چکیده
The purpose of this study was to determine the effect E-CRM and E-Marketing on customer loyalty intervening satisfaction consumers PT. Indofood. In study, authors use Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach answer research problems related variable satisfaction. This indicates that based results hypothesis testing, affects satisfaction, as well testing
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ژورنال
عنوان ژورنال: Dinasti International Journal of Education Management and Social Science (DIJEMSS)
سال: 2021
ISSN: ['2686-6331', '2686-6358']
DOI: https://doi.org/10.31933/dijemss.v2i6.997